Questions people actually ask.
Straight answers, including the ones that are less flattering than a sales page usually admits.
No — generic outbound is dying, and that's a different thing. Reply rates on templated, spray-and-pray sequences have collapsed industry-wide because inboxes are saturated with exactly that kind of message. What still works is signal-based outbound: tight ICPs, messaging built around a specific pain instead of a generic pitch, and infrastructure that actually lands in the inbox. Our case studies show positive reply rates as high as 45% on campaigns built this way — outbound isn't dead, unspecific outbound is.
No, and we're wary of anyone who does. Reply rates and pipeline depend on variables outside any agency's full control — your market, your offer, your pricing, seasonality. What we do commit to is the system: proper domain infrastructure, ICP-tightened targeting, messaging built around real buyer pain, and weekly optimization based on what the data actually shows. That process is what our published case studies reflect — real, specific numbers, not promises.
A single hire gives you one person's bandwidth, skill ceiling, and calendar availability. It also typically runs $8,000–12,000/month once you include salary and tooling. Revical builds the infrastructure, messaging, targeting, and reporting as a system — not a role — so it doesn't stop running when one person is out sick, and it isn't limited to one person's strengths across copywriting, deliverability, and data.
Our build process runs in four phases: audit and blueprint, build and integrate, launch and capture, then optimize and scale — typically 90 days from kickoff to a fully optimized system. Domains need real warm-up time before they're safe to send high volume on, so we won't rush that step even if it means a slower first few weeks in exchange for deliverability that holds up.
Not if it's built correctly, which is the whole point of doing this properly. We use dedicated sending domains, isolated from your primary domain, with full SPF, DKIM, and DMARC authentication — so your outbound volume never touches the domain your website and email actually rely on for reputation or search visibility.
Our published case studies span e-commerce/DTC and construction/home services, and the underlying system generalizes to most B2B and local-service verticals with a definable ICP — software, professional services, and similar. What matters more than industry is whether there's a clear, describable buyer with a specific pain point to target.
Most engagements run a minimum of 90 days, since that's the realistic timeline for domain warm-up, initial campaign iteration, and reaching a stable send volume. After the first 90 days, engagements move to month-to-month.